Thursday, July 19, 2012

How to Use Keywords to Optimize Your Site

Keywords are most important for promoting a website. To improve ranking in any search engine "keywords" are must to use. Choosing & placing the right keywords is the first step to get ready for search engine ranking. You have to analyze your business and then choose the keywords that related to your services or products. It will really improve the rankings in major search engines. Repetition of keywords can cause of getting banned by search engines.


Here are Some Tips for Keywords: 

Common Questions that raise in your mind about "Keywords"


How to Choose Good Keywords for Your Site?
How to Use Keywords to Optimize Your Site?
Where to Place Keywords in Web Pages?
How Many Keywords can Use in a Page?
Why you should Avoid Keyword Stuffing?

Here are the answers for all questions that put up in your mind:

1
Keywords Use in Title Tag
Title Tag is the one of the most important part in SEO because its showing as a page title that represent page content relevancy & search engines giving the results on the behalf of it.. Make the title tag short as between 60 to 70 correctors and set the keywords in title tags by priority.
2
Keywords in URL or in Landing page
Keywords are helping a lot if they are present in URLs. Whether they are in Domain Name or in the landing pages URL, both will help to get ranking. For example if your website is related to "shoe market" then you can use it in domain name as "shoemarket.com" or you can also use it in landing page as "http://www.domainname.com/shoe-market.html"
3
Keywords in Anchor Text
The anchor text is very important to get inbound links, because it creates a valuable vote for the site. In general you will get the relevant backlink & traffic if you place the keyword in Anchor Tag.
4
Keywords in Headings Tags- H1, H2, H3
H1, H2, H3 tags are another most important factor for getting the top rank in Google. Just need to follow the few points while applying these tags in web page content. Don’t try to put the targeted keywords in H1 tag but you can use in H2 and H3 tags. And if you want to use the targeted keyword in the H1 tag then my suggestion is to use with some other text also. Try this and you will definitely get better results.
5
Keywords in ALT Tags
Google Spiders can't read images but reading textual descriptions in the tag (image tag), so if you are puting images on your page, then use the tag to define the title of the particular image.
6
Keywords in Metatags
Meta Tags are also very important as same as the title tag. So, put the main keyphrases in description tag and keywords as well.
7
Keyword Phrases
Keywords Phrases are those words which we generally target in the website content to get the relevant traffic from the search engines. Keywords can be used in two different ways i.e. General & Specific – e.g. General Keyword (“SEO Service”) & Specific Keyword (“SEO Service In India”). Use general keywords if your target audience is for the whole world and the specific keywords for a particular country or region.
8
Secondary Keywords
Select the keywords & set priority by competition & searches. Give the high priority to "Main Keywords" but also give the value to "Secondary Keywords". you can use them as H2 or H3 Tags, or also can use for submission. For Example if you are targeting "SEO company" for New York. Suppose you are getting less traffic because of high competition on this keyword, but if you are targeting "SEO Company in New York" then you will get less traffic worldwide but also keep in mind that you will get better targeted traffic in local Google search in New York.
10
Keyword Mistyped or Misspelled
Mistyped or misspelled keywords by the user in search engine is very general thing. And if your site is optimized for misspelled keywords then you might get good traffic but it gives a bad impression. So that its better to not use those types of keywords to get traffic.
11
Delete Useless Keywords
When you are optimizing a huge amount of keywords, Specially those keywords which are unrelated to your website theme, then this will direclty effect on website. So, use only related keywords & delete them all that are unrelated.
12
Keyword Stuffing
You will get the different theory of keyword stuffing from every person. But in Google terms a keyword stuffing is one such method in which the content is loaded with repeated key phrases and it’s a black hat technique. So, avoid this method and try to put keyword density in content not more than 3% according to the content word limit..


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